Established in 1976, Saudia Dairy and Foodstuff Company (SADAFCO) has become a leading food manufacturer, seller and distributor based in Saudi Arabia with operations across the Middle East. The company is a market leader in Saudi Arabia in Long Life Milk, Tomato Paste and Ice Cream, marketing its core products under its flagship brand Saudia.
After the company’s formative years as a joint venture between Saudi, GCC and international businessmen, SADAFCO was merged with two other Dairy companies and ownership was transferred to Saudi and GCC interests; in 2005 SADAFCO transferred from being a closed to a publicly-listed company in Saudi Arabia and was listed on the Saudi Arabian stock exchange TADAWUL.
SADAFCO factories currently produce almost 40 million cases of product per annum, its long-distance transportation trucks travel 18 million kilometers each year delivering product to 23 depots that service more than 32 000 customers across the GCC . SADAFCO has an established sales and distribution network of 19 depots in Saudi Arabia and one depot each in Qatar, Bahrain, Kuwait and Jordan, providing the company with wide sales penetration. In addition, the company accesses the UAE and several other export markets through external distributors and agents.
SADAFCO’s manufacturing facilities are located in Jeddah (two factories) and Dammam. The company is committed to ensuring the highest standards of quality in its production processes and has received International Standards Organization (ISO) 22000:2005 accreditation for all its manufacturing facilities.
The company’s product portfolio comprises a wide range of items across several categories including Long Life Milk, Tomato Paste, Ketchup, Snacks, Ice Cream, Cheese, Instant Milk Powder, Cream, Fruit Nectars, Butter and French Fries. The brand names within the company portfolio are Saudia, Crispy and Baboo.
Since its establishment in 1976, Saudia Dairy & Foodstuff Company (SADAFCO) has been a leader in the UHT (Long Life) Milk market in Saudi Arabia, with the Saudia brand capturing more than half of the Long-Life Milk market and almost a third of Total Drinking Milk.
In addition to UHT milk, the company also manufactures Tomato Paste, Ice Cream, Snacks and Drinks, with Saudia Tomato Paste also enjoying the status of market leader.
During the past two years SADAFCO has expanded its product range with new launches in the Breakfast Cream, Cheese, Butter, Powdered Milk, Ketchup, Fortified Children’s Milk and Frozen French Fries categories.
These new additions have been the result of SADAFCO’s pursuit of its corporate mission, which states: “To develop, produce and market a range of nutritious food propositions for consumers of all age groups and create maximum shareholder value through team work”. This mission remains the company’s drive as it explores consumer needs to seek out more relevant product offerings to add to the Saudia range.