Radio uFM is the first specialized radio station in Saudi Arabia that has the latest technologies in the areas of production and broadcasting. The radio addresses mostly the youth and their needs by providing a range of diverse programs presented by young qualified Saudi youth. These programs include, sports programs, recreational and artistic competitions, women's programs, a number of programs of religious nature, as well as, social programs as a social responsibility towards the community, which is part of uFM’s policy.
The sporting side takes a large area beyond half of the radio’s total airtime, covering all Arab and foreign sporting events. An integrated team of young professionals was hired and currently utilizes the latest systems that meet the highest standards of quality production and delivery of programs. Sport stars and heads of the clubs and other sports professionals are invited regularly to participate in these programs. In addition, uFM provides reports and summaries of news on top of each hour, which sheds light on the current sporting events. The radio station also deploys a talented team of correspondents in various regions of the Kingdom.
The radio broadcasts its first program at seven in the morning for listeners to be a fun companion when going to their places of work while providing them with useful information and materials. The team also works to provide interactive programs shared with the public to discuss the issues of society. Moreover, uFM did forget about comedy, which was added to a series of diverse programs to draw a smile on the faces of listeners.
Radio uFM aims to be a regional leader in the field of specialized media and sports in particular. It also seeks to provide meaningful entertainment for young people of both sexes through the work of its professional team of young media professionals who use modern technologies and are always looking for continuous improvement of the radio’s content.